Even the marketing guy has to advertise. I am launching a PPC campaign on the Google Display Network in order to drive more traffic to my contractor website design page.
The funny thing about the process was seeing all the DIY sites that I could have put my ad…where yours should be.
Sites like DIYForums and DIY or Not accept Display Ads from Google and other contractors like you, that you can buy for dirt cheap.
Think about it…
A guy like me who has no idea how to hang a nail goes onto a DIY site to find out how to fix something.
As the frustration level rises…I get fed up and decide to click on an ad I see talking about my specific problem. Just that quickly, for about a dime, some contractor just got a lead.
Pretty good ROI right?
A lot of times I will consult with contractors not so much on the content of their site, but on the layout. You see, if you lined up four people to read this post, they could read it four different ways.
Some people prefer:
Some Prefer to read:
Headlines and Sub-Headlines
While others like to read:
But there is also a 5th category [click to continue…]
I have always tried to put an emphasis on simple, easy to read design, and I have tried to make sure there is a never-ending process and development roadmap for the site. So, it only seems logical that we do a full-blown teardown here at Darren’s House of Useless Knowledge.
But my redesign is particularly noteworthy because of the way we are starting to use the web.
The new design relies on easy-to-view layout and a high degree of use of bold fonts and types. I think the new look a look that readers can use to navigate through the 500 plus posts and 30 plus pages on the site. [click to continue…]
I like a good suit even though I work mostly in what I wake up in…yeah it’s not pretty, but you are jealous. Now, un-burning that image from your mind, some may say I am a bit of a clothes horse, which is why I pay attention to the constant back and forth battle on TV between Men’s Wearhouse and Jos. A Banks for the men’s wedding -funeral-interview dress up dollar.
These two companies are what are left of the national men’s clothing vertical, and they are beating the snot out of each other by giving more away than a bridge and tunnel hooker. [click to continue…]
What Type Are You?
To some of you, this is going to be the most boring post you have ever read. To those of you who understand that incremental changes mean big results, this is going to be a pretty big deal.
Your website typeface matters!
I have been doing a lot of reviews lately, and I have come across some very beautiful sites that need little if any changes and I have come across sites that need a lot of love.
But one of the problems I see across the board is the font type and size.
Most readers today have some type of reading aid…glasses, contacts, whatever. Comes from years now of squinting at little computer screens. [click to continue…]