I’ve got a great tip for you, and it doesn’t matter if you just started your construction business this summer or if you are celebrating your 40th summer.
If you want to beat your competition and spend the least amount of money doing it, I’m going to give you the best way to do it…and its right there on your own website. Ready?
Instead of trying to outspend your competition on advertising, you out-teach them right there on your own blog!
You spend your time creating content that helps people. By out-teaching your competition on your blog and distributed to social media, you will over time, become the defacto expert that everyone goes to when they need what you sell.
Here’s a quick three-step guide to kicking your competition’s ass:
Step 1: Use images of completed work as the foundation of your content. Talk about the products and processes you used. How you integrated it into the project, what difficulties you overcame. This makes you THE expert, not a salesperson, and we all know people love to buy from experts, they hate to buy from salespeople.
Step 2: Use social media outposts like Facebook, Instagram and Twitter to post project updates. It’s all about pictures, right? Pictures of completed work social media is porn for home improvement junkies!
Step 3: Let go. In the process of educating, you are going to catch some people who are just not going to buy from you. Maybe they aren’t in your market, your target demographic, whatever the case may be, it doesn’t matter. You have to educate and you have to be willing to let them walk away from you because you just might not be the right fit for them. Not everyone will/can buy from you.
I promise, figure out a way to out-teach your competition and use social media to spread that message, and you will absolutely, without question, beat your competitors who are just trying to outspend and outsell you. How do I know? We do it every day for ourselves.