If you just remembered for second that Google’s primary responsibility is to serve the searcher with the best available content I think, you wouldn’t do a lot of the things that you do on your website. Things like
Doing anything to your home is a major step at a process to follow. Sometimes Mrs. Jones takes longer than we want her to to decide. just because we have given up on the lead, doesn’t mean Mrs. Jones is ready to buy.
A lot of times when Mrs. Jones wants to do something to her home, she looks up how to do it first.