With almost two billion people worldwide spending at least some of their day on Facebook, it’s no wonder the social media platform is also the advertising darling it is today. Cheap ads, a targeted audience that spends more time on the platform than anywhere else online due to a slight obsession by their user base, […]
I’m proud to be a part of this awesome Twitter chat group called #Constchat. I am humbled to be co-hosting tomorrow. If you’ve never hung out with the cool kids on a Thursday afternoon (it is afternoon where I am) then come check us out on Twitter at #constchat. You can follow along on Twubs.com, […]
The amount of pop-ups, popovers, flyovers, exit intent and overall mistreatment of website visitors has gotten fucking out of control. I visited a website today that made me cringe with the amount of times they invaded my browser begging for my email address. Don’t be this site!
Free doesn’t mean what it used to. If you like to push free estimates, free upgrades or free design, you may be scaring people more than you are enticing them to contact you. People are much more interested in value, features and benefits and how you are going to solve their problem. Remember, it is […]
You have to paint a picture that conveys a message to your prospect that you can put them in a better state than what they are in now. It’s about making people uncomfortable in their current situation and giving them an action to get themselves to a better place…or, at least, a different place.
At some point I’m going to convince the world that trying to play the organic ranking game is a race to the bottom, but until I do, and until everyone realizes that it is a pay-to-play world we are living in, I gotta shoot impromptu videos like this when big news crosses the ticker…and this […]