I look around the world of marketing, construction marketing specifically, and I see so much that’s wrong. So many things in my vertical that are screwing up and screwing over contractors large and small, and I feel like I have to do something about it. I’ve complained about things here and there over the last…
I spend so much time trying to convince smaller contractors that it is ok to stay/be small, that I could write a book, but I don’t have time for that shit so you are getting it here in a post. Fuck big…big isn’t such a big deal Go ask some giant contractor in your market…
The easiest way to beat your competition and get away from competing on price is by offering something your competition doesn’t. One of the easiest things to do is offer a better warranty or guarantee on labor. If the marketplace dictates 5 years on labor, go to 10. Go to 25. Whatever it takes to…