Contractor Marketing

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Contractors, Make the Most Out of Search Results

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The Internet is a labyrinth of sites so big it boggles the mind. In fact, how someone manages to find your site is a miracle of modern technology right?

But all traffic is not created equal

Most of the time, we don’t pay enough attention to how people find our sites, we just assume it is someone typing something in the Google address bar and POOF, they wind up on our sites, and for the most part that’s true. Except, the searcher’s intent is even more important now than ever before.

Why, because we all know all search traffic is not created equal. Let’s take a look at where two search terms and how one could mean anything, and the other could mean cold, hard cash to your contracting company. [click to continue…]

Quick Tips for Contractors #4 – 5 Reasons to Read the Paper

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Here is a short one today to make up for yesterday’s long post… Read – read the NY Times, the Wall Street Journal or the Washington Post. Read as much as you can to stay on top of the news, and then read some more. Specifically, I want you to read your local yocal paper from front to back every time it is published. This will keep you up to speed on everything going on locally that you sometimes miss while running your business. The benefits are: 1. You stay informed on a personal and professional level about what is [...]

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Quick Tips for Contractors #68 – Use Classifed Ads

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I knew a guy that lived in a castle (literally) here in Philly from the money he made advertising his business in the classified section. He has since lost the castle because he failed to pay his income tax, but that’s a different blog. The point I want to get across here is that classified ads are still a great way to advertise on the cheap, but there are some tricks to it. But do it right and the upside is huge. So here are the 5 things you want to make sure you do when marketing for your construction company in [...]

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Quick Tips for Contractors #2 – Pick a Number, Any Number

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Contractors ask me all the time how much they should spend on marketing, and I have answered the question in a couple of posts here at Darren’s. But this time I am going to make it simple – just pick a friggin’ number and start! If you haven’t decided to set aside any amount of your gross sales to apply towards building your business, then what the hell are you waiting for? Pick something; $100 a job, 5% of gross a month, something. Just start doing something to assure your business is around not just next week or next year, [...]

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Paint a Picture. Tell a Story. Close More Leads

For most contractors, winning a bid is about sharpening the pencil to the point of lost profits. But I have a better way. Instead of becoming a better salesman, become a better story-teller. What the hell are you talking about Darren? People buy out of emotion, then rationalize the dollars. This is true especially with women, who make up the bulk of home improvement clients. Emotional purchases have to be the reason behind such crazy buying decisions as $600 Manolo Blahnik heels right? I mean a pair of Nike does the same thing right?

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10 Reasons Why You Should Advertise Your Contracting Company…A Lot!

1. Frequent advertising reaches consumers when they are ready to buy. 2. Advertising frequently builds awareness, awareness builds familiarity, and familiarity builds trust. Remember, your prospects need to be exposed to your message multiple times before they remember who you are and what you do. 3. Advertising regularly gets you the best rates. Media companies realize the need for frequency and urge you to use it by offering you discounted rates for multiple insertions.

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How Do Home Owners Hire Contractors?

http://www.youtube.com/watch?v=a9G6vaEXFek”>

While reading through a DIY site today I noticed a “Contractor Checklist” and thought it would be an interesting topic to talk about here. If this is what consumers are being taught to look for when selecting a home improvement contractor , then you should be aware so you know how your company stacks up. From the site: Got License? Most states require that a contractor have a license to operate in that state. Once you find a contractor, check to see if he or she has a local contracting license to do the job. Check References – get at [...]

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Contractor Marketing With Mom

http://www.youtube.com/watch?v=XJXbu7YD878″

If you can’t see the video, click here. Let your mom help you with your content and keywords by asking her how she would find you…I do!

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7 Reasons Why Newsletters Kick Butt

The following is another guest post from Tess Wittler, a fantastic freelance copywriter who writes for and has worked in the construction industry. Tess will be doing some guest posting here for the next few weeks and I hope you like her approach to writing and marketing. You’ve heard it over and over again: you need to stay in consistent and frequent contact with your customers and prospects. If you don’t, you will quickly be forgotten and lose sales. Now let me caution you – this doesn’t mean constantly badgering someone for a sale. I mean, do you really appreciate [...]

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