Marketing for builders is especially hard; you have the difficult job of building quality homes AND advertising the fact that you do well enough that people should come to you to make one of the largest investments of their life. It is imperative to establish yourself as an expert in order to build the amount […]
Lead generation services make big promises about connecting you with prospective clients. Unfortunately, it is a promise that they can’t usually deliver on consistently. If you are depending on a lead service for your business, you may need to restructure your construction marketing strategy. While some great jobs can come from these services, they come […]
The following post was a recent newsletter topic where I talk about DNA and knowing where you’ve been to know where you are going. It talks about changing we’ve made here on Darrenslaughter.com from both a design element as well as a business model and product offering. If you aren’t getting my weekly newsletter, you […]
Listen, I’m a marketer, I’m an ad man, I’m every descriptor you can come up with for the people in my profession, but for fuck sake, I can’t stand text-message marketing, and I hope you hate it too! Thoughts?
I am a confirmed minimalist, I like things simple, I like things to have their places. I like to have less than more. I do this because, for me at least, the less I have, the better my mind works. I read a blog by Brian Gardner, Godfather of WordPress framework Genesis. It looks like […]
Your construction marketing plan at work; one way (paid placement), clean and neat and trackable, the other, (SEO) a total disaster. SEO vs. Paid Placement The argument for relying on these two types of marketing has as many detractors as they do champions, but this article is going to talk about efficiency. You run a […]