Lead generation services make big promises about connecting you with prospective clients. Unfortunately, it is a promise that they can’t usually deliver on consistently. If you are depending on a lead service for your business, you may need to restructure your construction marketing strategy. While some great jobs can come from these services, they come […]
Today I’m going to talk about controlling your message online. For some reason, I don’t know why, but this spring, as I drive around and I’m out in the neighborhoods, I’m paying attention to and watching what contractors are doing on the job site. Digging a ditch, installing windows, cutting wood, trimming siding, whatever they […]
There’s no question the Internet has forever changed the marketing landscape. Not only has it added an additional medium in the form of online advertising, it has allowed us to target specific audiences and maximize advertising effectiveness. This reduces costs and makes it more likely that people interested in your product will at least have […]
Video may have killed the radio star, but television advertising definitely reduced the amount of print advertising. Similarly, the rise of the Internet has reduced the amount spent on most advertising not taking place in a digital world. Initially, Internet advertising took the form of the “banner ad,” which was essentially a print advertisement with […]
The leads Silly! Our increasingly digital world is changing how we do business in many ways. Keep in touch with the cell phone in your pocket, email vendors and find discount suppliers by shopping online. It stands to reason that we must also change the way we market due to our move toward online activity. […]
Contractors have a great opportunity now more than ever to use Google Adwords to their advantage. With Cost per click continuing to go down & usage going up, you can shuffle some of your ad dollars around to take advantage of lower click costs.