There’s no question the Internet has forever changed the marketing landscape. Not only has it added an additional medium in the form of online advertising, it has allowed us to target specific audiences and maximize advertising effectiveness. This reduces costs and makes it more likely that people interested in your product will at least have…
The leads Silly! Our increasingly digital world is changing how we do business in many ways. Keep in touch with the cell phone in your pocket, email vendors and find discount suppliers by shopping online. It stands to reason that we must also change the way we market due to our move toward online activity.…
Contractors have a great opportunity now more than ever to use Google Adwords to their advantage. With Cost per click continuing to go down & usage going up, you can shuffle some of your ad dollars around to take advantage of lower click costs.