Contractor Marketing

Contractor Marketing Tip: Use “Guaranteed” to Improve Take Rate

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Can’t see the video? Click here. Contractors need to consider a lot of things when it comes to marketing their businesses. But one thing is for sure, people LOVE the word guaranteed in the advertising they consume…so use it in your contractor marketing plans and use it to your advantage!

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What Your Business Card Says About Your Contracting Company…or Doesn’t!

I was out visiting a client today when I dropped my Blackberry into the street, which then proceeded to get run over by two cars. As I waited at the Sprint store for the repair man to fix my phone I started rifling through the business cards left by previous customers on the cork board. Since I was at the Sprint store which is part of Nextel most of the cards were for local contractors… right up my alley! I usually take a couple of cards each time I come across one of these boards as long as there’s more [...]

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Defend Your Brand Everywhere!

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Brand management doesn’t just mean defending yourself against people who are negative about you. It means defending yourself from people who are wrong about who/what you are. Left unchecked, that becomes your brand, not what you have been working on in the marketplace! So defend your brand all the time at all costs! Can’t see the video, click here.

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Who is Your Daddy, and What Does He Do?

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This is a guest post by Chris Spoerl, owner of Magic Pool Services in Orlando Florida. DISCLAIMER: As it will become obvious in a paragraph or two, Chris is a client of mine. Why I don’t know, since Chris has some pretty serious marketing chops himself. But none the less, I am happy to say he is a client and now a friend. While I appreciate his comments, I think the takeaway here is that once you actively engage in social media, many doors open that were once closed. Enjoy his post! My kids ask me all the time what [...]

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How Much Should You Spend on Advertising?

I get this question a lot from contractors large and small, and while there are guidelines to follow, the only person able to answer this question is the one writing the check since it is their money. But a great place to start when trying to figure out just how much to spend, is by figuring out how much you want to make. If you want to just get by, then a minimal marketing budget with a solid referral business will do. If you have bigger ambitions, like being the industry leader in your market, then you’re going to need [...]

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Learn From The Ant

It’s the dog days of summer, and while the days are long, now is the time to prepare for what needs to get done during the fall and winter. Remember Aesop’s fable about the ant and the grasshopper? One slacked off and nearly froze his ass off, and the other was well stocked and taken care of. Well, I want you to be the ant and take the time now to think about the business from a big picture view. Take notes, make a list of things you want to get accomplished when you aren’t so hectic. Then, once the [...]

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Referrals Are Like Diapers

A few weeks ago I posted about tampons and marketing, and it stirred a bit of a conversation. In fact, I received and email from one of my long-time readers with an observation he made while cruising the aisles at CVS. I won’t name him, but he is a pretty high-end builder who does great work and caters to the female buyer. The topic: Pregnancy Tests In the email, my reader mentioned that he noticed an end-cap in his CVS offering pregnancy tests on sale. His point…why discount pregnancy tests? You either need one or you don’t right? Brilliant observation [...]

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What Men’s Wearhouse & Jos. A Banks Can Teach You about Competition

I like a good suit even though I work mostly in what I wake up in…yeah it’s not pretty, but you are jealous. Now, un-burning that image from your mind, some may say I am a bit of a clothes horse, which is why I pay attention to the constant back and forth battle on TV between Men’s Wearhouse and Jos. A Banks for the men’s wedding -funeral-interview dress up dollar. These two companies are what are left of the national men’s clothing vertical, and they are beating the snot out of each other by giving more away than a [...]

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What Tampons Can Teach You About Marketing

I love the show Two Broke Girls…LOVE IT! It pushes the envelope in a way that no other network show does, just as network TV struggles to find its place on the dial. But you came here for tampons, or marketing…or both, so here goes! During a recent show, one of the two broke girls got pretty upset when she found out that the owner of the diner she worked in raised the price of a tampon from .25 to .75 in the vending machine in the ladies room. When she launched into her explanation as to why .75 was [...]

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What Disney Can Teach You About Bad Execution

So, this past weekend I went into a Disney store with my daughter. She had $20 from the tooth fairy who visited Grammy’s as well as her own house (I don’t know either) that was burning a hole in her pocket. As she perused the aisle of princess trinkets, I noticed a small, little end cap out-of-the-way towards the back of the store. Compared to the rest of the displays, this one was pretty run down. I couldn’t tell what was being sold on this display until I was about 5 feet away. Book Your Trip to Disney Here! That [...]

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