Images, along with words, are what sell on your website. That’s why I always suggest using your best photos on your own website first. YOUR OWN WEBSITE FIRST. To make the best impression, you have to take good photos. Here are a handful of tips to help you take better photos for your construction website or social media campaigns.
When is the last time a new client told you that they looked for you in the Yellow Pages? It’s probably been a while because the internet has become the most popular source of consumer information. When a person is considering a product or service, they research it online. This is true for local services as well. If people in your area look online for an electrical contractor, are they finding you?
Why do I need an electrical contractor website?
Your website is likely to be the first thing that a potential new client sees regarding your businesses. Simply said, if you don’t have a website they aren’t going to see you at all. A professional website is the modern equivalent of a listed phone number. Customers expect you to have one. Not having a website if you are an electrician brands your company as an amateur operation and removes your name from the running for many prospective customers.
Build your customer base.
If not having a website means that you lose customers then having one indicates that you should gain some, right? Your website has the potential to be your most potent marketing tool. People who are looking for a skilled electrician understand that they are likely to have to spend a significant amount of money. Your website can include pictures and testimonials that reassure them that their hard earned cash is well spent with you.
A website gives you an online presence, which is vitally important for the way people research decisions. This can go beyond having a landing page for people to find when they are looking for an electrician. Your electrical contractor website can contain useful information that results in building your reputation, spreading your name, and building customer loyalty before they are in need of your services.
Electrical contractor websites are marketing tools.
When you share articles and tips on your website that are helpful for homeowners, they will visit your website regularly. This enables you to build your brand and be the first company that they think of when they or someone they know needs an electrician.
Through the use of a business blog, you can build a readership that includes current customers and those who might someday need you. By making your website about more than sales, you actually increase its potential to bring in sales. Make your website useful to your target audience and the sales will follow.
Provide 24/7 customer service.
A significant advantage of a professional electrical contractor website is offering your customers some level of customer service 24 hours a day, 7 days a week. By providing a FAQ section and an online quote request form, customers can find answers at times that are convenient to them. Many people are more likely to fill out an online form looking for more information than they are to pick up the phone, so offering this option is a great tool for increasing sales leads.
How to maximize your website’s effectiveness.
You may have guessed that there is more to gaining these benefits from an electrical contractor website than quickly filling out a template for a free site. In order to reach customers and optimize the leads and sales generated by your website, it needs to be professionally designed and maintained.
One of the most important objectives for your website is ensuring that it is highly ranked in search engine results. This is referred to as SEO (search engine optimization). In order to have customers find your website, it needs to be listed on the first page of results when they search for terms that are relevant to your business. By skillfully crafting your website content to include the keywords that your customers are likely to search for, your website will rise in the rankings.
Another way to increase your online presence and the ranking of your website is to promote it through social media. With company profiles on networks such as Twitter and Facebook, you gain an additional opportunity to share the information on your website and interact with your customer base. Even better, they can share your posts with their friends. Nothing is more effective than a word of mouth recommendation.
Creating quality content.
The key to attracting customers to your website, through social media posts or SEO, is creating quality content. Tricks to “fool” search engines or falsely increase your SEO will only take your website so far. In the end, it is high-quality information that people are looking for and want to read that will increase the popularity and effectiveness of your electrical contractor website.
For a free consultation on how a professional electrical contractor website can boost your business, contact us. All consultations are free of obligation. We look forward to partnering with you.
Painting contractors who are ready to take the plunge into developing a website often have questions about what to include and why it is needed. Painting contractor websites, in particular, should include visual features to draw prospective clients to your website, captivate them with your content, and encourage them to contact you. These objectives can be achieved through the use of well-designed website elements.
People who visit painting contractor websites are typically concerned about two main issues: quality and price. Even if your business strategy is to attempt to always be a customer’s lowest cost option, your website should focus on quality. You can do this by featuring a good sized gallery of high-quality images of your work. Pictures of your completed projects serve as testimonials of the quality of your work, so supply prospective clients with enough of them to make them fully confident that you are the painter for their job. For a painting contractor website, your gallery should be the focal point of your website.
Make your pictures “pinnable” for Pinterest and Instagram. For this purpose, you will want each of your images to have your name and website address embedded to identify it as your work. While it is great to see your pictures spread across the internet, you want the people who eventually see them to know who to go for if they are interested in it.
Your website is the ideal place to address the questions that often interrupt you when you are on the job. This is more convenient for customers who would rather visit your website than call and addresses those who would not call anyway. It is also easier for you because you can focus on what you are doing instead of answering the phone.
Request for Quote
Prospective clients are more likely to request a quote or additional information if they are able to do it on their own time without using the phone. A request for quote form allows them to easily send you their questions or concerns 24 hours a day, 7 days a week. You can answer at your convenience, and you won’t miss out on customers that aren’t able to contact you during regular business hours. Be responsive to requests for quote forms. While it is easy to put them aside for when you have more time, if you wait too long, you may be too late. Give your customers an idea of what your response time is when they fill out the form.
A blog is a great tool for establishing yourself as an expert in your field and interacting with the people who visit your website. You can use your blog platform to share helpful tips that will draw people to your website. These are the types of articles that people share on social media, serving as a word of mouth recommendation for your business. The blog on your painting contractor website can also be used to spotlight examples of your best work, as long as you don’t turn the entire blog into one long sales pitch. Subscribers to your blog like to feel like they are part of an exclusive community, so be sure to respond to comments and create online offers that reward them for their loyalty.
Your blog will also be your best tool for increasing the SEO of your painting contractor website. Search engine optimization ensures that customers and prospective clients find you when they search for terms relevant to your business. A blog is an ideal place to make sure you have plenty of mentions of those keywords without “stuffing” your content, making it unnatural or unpleasant to read.
Calls to Action
Visitors to your website should feel encouraged to contact you or interact online in some way. On each page, your website should as visitors to contact you for more information, leave a comment with their thoughts, or call today. For blog articles, you can encourage sharing articles with friends and provide easy share buttons for popular social media networks, like Facebook and Twitter. Request that visitors subscribe to your newsletter or blog updates. Your website should be a dependable source of sales leads, but you need to let people know that you are eager to hear from them.
I’ll start this off by saying everyone who has a business needs a website. Everyone. Regardless of the type of business you’re in, you need representation online. A website is your home on the Internet. It’s where people can take a virtual tour of your business and see your handiwork.
Is Free Website Design Really the Way to Go?
The short answer to that question is quite simple really; no, it isn’t. You wouldn’t hire a barber to rebuild the transmission in your car. There are far too many things that can go wrong if the person rebuilding the transmission doesn’t know what they’re doing. The same can be said for website design and development. We don’t just make your new website look fabulous, we work search engine optimization into it as we go so that it can work for you.
How about those Nice Templates they Offer?
Again, the short answer is no. You can look at website after website and see the same template or something very similar. They’re okay if you know how to implement your own search engine optimization (SEO) and you’re willing and able to put the time into your marketing to make the site worthwhile. Otherwise, you’re just wasting your time.
What Does a Free DIY Website Say about You?
A free website does give your construction business a place to live online; a lot like a trailer home gives someone a roof over their head. It’s inexpensive and all you really have to put into it is time. There’s no real attention to detail, and no creative solutions to commonly known issues that homeowners face. The only customization lies in your web design skills. I hope they’re as good as your skills as a contractor, because your website is often the first thing people see. And you know what they say; you never get a second chance to make a first impression.
Where Most People Go Wrong with DIY Websites
A lot of mistakes are made with the visual aspects of the site as well as the functionality. Here is a list of some of the worst issues with DIY websites:
Poor Color Selections: The colors you choose can literally make or break your website. A website that is difficult to read will not keep your visitors’ attention. A dark website with light or bright text is not good for the eyes and is very difficult to read, even if you like the color combination.
Poor Template Selection: Templates can be nice when used sparingly. The problem with templates is that they’re so extremely popular and they give very few options for SEO.
Poor SEO: Optimization of the information and content on your website is the best way to get organic visits to your site. This means people can type in the keywords on your website and be directed toward your construction company. Poor SEO means that your keywords aren’t being properly used and your website may never show up on the first page of search engine results unless someone types in the name of your company.
Poor Photo Selections or Placement: Every website needs pictures. Not just cell phone pictures, but really nice, high-quality pictures. But you don’t want your pictures to be the only thing people see. They also need information like – what type of building and remodeling you do and how to get in touch with you. Stock photos work in a pinch, but make sure you aren’t using the same stock photos that every other DIY website builder uses.
Poor Content: The content on your website absolutely has to be well-written and engaging. Your readers will leave if all you have is a few lines of text that reads, “I remodel houses.” That isn’t nearly enough information to go on. They need to know the type of remodeling you do and how you stand out from the competition.
Poor Navigation: Your site needs to flow well from area to area, just like any home you build or remodel. The flow of the site needs to lead people through the site to read different areas and be engaging enough to encourage them to reply on blog posts or visit your social media pages.
If you want to be taken seriously in this day and age, you need a professionally designed website that’s 100% tailored to your construction company, with custom content based on your precise company information. You can go the DIY route first,but just like the weekend warriors you clena up after, We’ll be here to pick up the pieces when you’re ready.
When people visit your construction website, how long do they stay? Do they take the time to read your blog, and if so, do they keep coming back for new posts? If you have not thought about this, you should, because these factors help to determine your ability to convert the traffic into sales.
Many contractors make the mistake of thinking that just having a website is enough. Sometimes they think that the focus should be on getting more people to come to their website. They are wrong on both counts. If people are visiting your website without choosing your service, you are losing.
Your Content is What Creates Conversions
There are no tricks to traffic conversion, only proven techniques that can improve the profitability of your construction business. Here are some tips you can use to increase your conversion rate for existing web traffic:
- Focus on developing content: Your content, whether it is on your website or your blog, must be relevant to your market. Most people don’t have a lot of time to spend looking for information. If they don’t find what they want on your website quickly, they will go elsewhere. Some business owners underestimate the value of good content.
- Refine your site’s content: What exactly is it that you want your content to do? Think about it for a while. Do you want content that informs visitors, or that encourages them to buy or hire? This is important because contractor websites can sometimes fall short of one or the other. An experienced content developer can help you create the right mix of content that will educate visitors and inspire them to hire you.
- Learn more: Understanding the different types of content that attract readers will help your company gain its footing in the market. The ever-changing tech landscape has presented new ways to package your information for evolving tastes. Content now takes the form of videos, blogs, and infographics to name a few.
- Use content as a tool: Your content can do more than just provide information. Many people who visit construction websites want answers to specific problems. Shape your content to reflect public perceptions about the industry itself, and offer ways to combat negative ideas.
- Go social: Using social media is a great way to link a wider audience to your content. This is particularly ideal for people who want access to information quickly. Content developers help with research to determine which social media platforms will suit your business.
Regardless of the size of your business, one thing you should know is that getting more traffic does not automatically mean more sales. Once you build a website, you have to start thinking about how you will get visitors to become buyers.
Online marketing is much cheaper than more traditional methods, but you still have to understand it to reap the benefits. Many construction websites have traffic but few leads, so do not put your business in that position. Leverage your hits for potential sales leads by sharpening your focus and your strategy.