Contractor Websites

Contractor Website Help: Time on Site is THE Metric to Watch

As I have posted in the past, many contractors get hung up on how many visitors they get each day/week/month to their site. They get on the forums and they talk about how much traffic they are getting but no one can really answer this basic website metric question: How much traffic is converting into new leads? That’s where good content comes in… Visitors or hits don’t really matter if the content you offer doesn’t engage them enough to hang around and find out more. S0 what metric DO you want to track? Time on site!

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Autoresponders or How to Screw Up a Brand New Lead

When you subscribe to my posts via RSS feed over there in the right box under my ugly mug, you get each post here at Darren’s delivered to you in your email. Some of you have taken the time to setup what is called an auto responder. For the uninitiated, and auto responder is a simple email BACK to a prospect, client or customer telling them that you got THEIR message and that you will be back to them soon. And that’s where the wheels come off the wagon… Of the thousand or so people who are subscribed to posts [...]

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Blog Post Writing for Contractors

So, congratulations…you finally have a website. You have a website don’t you? Now, you are probably sitting there saying, OK, what’s next? Maybe I’ll give this blogging thing a shot. Seems to work for that Slaughter guy. Blogging for Contractors…Writing If you want to start blogging on your site to develop new leads or prospects, I ask you to do the following first. Sit down and write 30 posts that are 250-500 words each. If you get stuck there, don’t bother blogging. If you think you have the chops, keep reading.

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Call Yourself a General Contractor at Your Own Risk

Nothing Says Jack of All Trades Like….General Contractor So, it was a beautiful day here yesterday, so what else is there to do but go walk around an outdoor mall…by myself. I was going to spend the day working on stuff, but I needed to get a couple things so I thought, why not. While strolling down the lane, I noticed a work T-shirt. Now, I pay attention to work vans and company shirts like most guys pay attention to sports scores or muscle cars. This particular shirt wasn’t anything special; it was blah blah blah, General Contractor. And I [...]

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Small Things Do Matter: An Example in Action

If you have spent any time on this site at all, you know I am a firm believer in the “devil is in the details” approach to marketing and web design. In fact, Chris Spoerl calls me the King of the Tweaks. Maybe it’s because I am an uptight Virgo, or the fact that I get it from my follow up crazed Mother (love you Mom), but I look for/at things that most people ignore. And today, I have a story for you that has nothing to do with marketing or website design, but about just being a good person, [...]

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Guest Post Update to Video Review of Traditional Painters

Hey guys and girls, this is a guest post or follow up to a video review I did for Andy Crichton of Traditional Painter last year. Andy has a pretty unique business in the U.K. where he, well…check out his site then come back and read the guest post update. Now, I want to say, while I appreciate Andy doing this, he actually reached out to me to tell me how well things are going for him and his associates, so I asked him to guest post and show some of his findings. Now, I don’t say this to brag (although, [...]

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What’s So Good About You?

What’s The Best Thing About You? That is question #6 in my website design phone interview, and I ask it for one reason. I have to take the good, warm fuzzy stuff that people who meet you know, and translate that into content that does the same thing without all the happy social interaction. Does your site’s content convey what is best about you? If you did your own site, or had one of these shops that slap boiler-plate content up on each page without really getting to know who you are as a contractor or how you perform your [...]

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Position Yourself and Your Competition

Yeah, I have made the leap to straight online marketing and website dev for contractors, but I still listen to the radio and I still watch TV. While the world was fixed to their TV’s this past week for over-priced, useless pabulum dressed up as advertising, I heard a fantastic radio spot by IBM. Yeah, I know, IBM They were promoting their cloud-based storage solutions when the basically bitch-slapped the two 800 pound gorillas in that space…Amazon and Google.

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Email Reduces Work Load and Selling Time

I spoke to a friend of mine the other day about how to better promote his business. Now, he is not a contractor, he is in the financial services sector and he has a lot of rules and regulations as to how he can promote his name, his products and his business. Part of his job, in fact a big part of his job, is going door to door (yes, door to door people) and asking people what they are doing with their money and why they should invest with him. Think your job is hard? Imagine waking up in [...]

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Motivational Monday Courtesy of Gary Vaynerchuk

I don’t normally just drop someone else’s video into my blog and count it as content, but if you need a bit of a life today getting motivated in your business, this should do it. If you don’t know who this cat is, he wrote a book a while back called “Crush It!: Why NOW Is the Time to Cash In on Your Passion(aff link)” and his latest is called “The Thank You Economy(aff link)”. Both great reads from a kid from North Jersey who took a little wine store and turned it into a $60 million dollar business from [...]

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