Signs or ads stating “Follow me on Facebook” usually have to include a key piece of data to be effective. The key bit of data I speak of is your friggin’ Facebook handle! You can’t expect people to try and figure out what your page is on Facebook, yet I see about 3 ads a day from companies that expect you to be Inspector Clouseau. If you are one of these companies…please stop this practice immediately!
I have written two diametrically opposed posts on the topic of contractors and blogging. One in favor of blogging for contractors, the other…not so much.
This one is about why contractors need to blog
Facebook, Twitter, Tumblr and YouTube – all places you can market your contracting company online. And let’s be honest, it really is pretty simple to do. Shoot a video, post it on YouTube. Link your new video to your Facebook fan page and then Tweet out the links and store it all on your Tumblr or Posterous pages. [Read more…] about Contractor Blogging – To Blog or Not to Blog?
I shot this video towards the end of last year and I just dug it up after forgetting I did it. I wish I had remembered it because I think the content makes a lot of sense to contractors who are on the fence about the value of using social media. In the video I make it easy for you to find an ROI for your social media activities using your existing advertising as our baseline. [Read more…] about Use Old Media to Develop a Social Media ROI
Simply put, if your content isn’t good enough to attract solid links naturally, it doesn’t matter how “optimized” your website is. In other words, if your site sucks, no one is going to link to it. And that is going to mean poor natural rankings in the search engines.
Because much of what determines the ranking of your site (or any particular page for that matter) is really about what happens off of the site or specific page. This happens in the form of links from other sites, and getting natural one-way links to your site has become really hard.
Introducing social media as Super SEO [Read more…] about Another Compelling Reason Why Contractors Need Social Media
I posted this tip on the JLC forum and then sent it out to my weekly tips newsletter readers on Saturday, but I thought it made sense to do a general posting for all of you since the material might really help some of you get started with social media. So, here goes!
This Week’s Marketing Tip: Use Twitter to win customers and spy on your competition in less than 5 minutes a day!
This tip on Twitter was a post I did on JLC Forums last week to prove a point, that there is a value to Twitter. If you can put this tip into practice I promise you at least one new client or customer a month. To some of you, that is thousands and thousands of dollars in new revenue a year, so pay attention! [Read more…] about Use Twitter to Win Customers & Spy on Your Competition!