Social Media Marketing

Are Contractors Going Too Far With Facebook?

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Are you guilty of driving prospects AWAY from your own company website to a Facebook Fan Page they will never visit again? Maybe it is time to revisit this Facebook thing? Maybe it is time to start sending people back to your own homepage, and not to Facebook, I mean why give them the content, links and prospects since you know they are going to serve ads against your content!

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Why You Need to Pay Attention to Social Media Right Now!

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Pay Attention - If you are NOT going to retire in the next five years, you need to pay attention to this post, because each day you ignore the warning I am about to lay out for you, the further behind your contracting company falls.

Sound like a lot of hot air?

Let me ask you a question, how many fans do you have on Facebook? How many followers do you have on Twitter? How many people have found your YouTube channel? If the answer is not many, you better get moving, and not for the obvious reason, which is potential clients or customers. [click to continue…]

Would You Put Half Your Phone Number in an Ad?

Signs or ads stating “Follow me on Facebook” usually have to include a key piece of data to be effective. The key bit of data I speak of is your friggin’ Facebook handle! You can’t expect people to try and figure out what your page is on Facebook, yet I see about 3 ads a day from companies that expect you to be Inspector Clouseau. If you are one of these companies…please stop this practice immediately!

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Contractor Blogging – To Blog or Not to Blog?

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I have written two diametrically opposed posts on the topic of contractors and blogging. One in favor of blogging for contractors, the other…not so much. This one is about why contractors need to blog Facebook, Twitter, Tumblr and YouTube – all places you can market your contracting company online. And let’s be honest, it really is pretty simple to do. Shoot a video, post it on YouTube. Link your new video to your Facebook fan page and then Tweet out the links and store it all on your Tumblr or Posterous pages.

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Use Old Media to Develop a Social Media ROI

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I shot this video towards the end of last year and I just  dug it up after forgetting I did it. I wish I had remembered it because I think the content makes a lot of sense to contractors who are on the fence about the value of using social media. In the video I make it easy for you to find an ROI for your social media activities using your existing advertising as our baseline.

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Another Compelling Reason Why Contractors Need Social Media

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Simply put, if your content isn’t good enough to attract solid links naturally, it doesn’t matter how “optimized” your website is. In other words, if your site sucks, no one is going to link to it. And that is going to mean poor natural rankings in the search engines. Why? Because much of what determines the ranking of your site (or any particular page for that matter) is really about what happens off of the site or specific page. This happens in the form of links from other sites, and getting natural one-way links to your site has become really [...]

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Use Twitter to Win Customers & Spy on Your Competition!

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I posted this tip on the JLC forum and then sent it out to my weekly tips newsletter readers on Saturday, but I thought it made sense to do a general posting for all of you since the material might really help some of you get started with social media. So, here goes! This Week’s Marketing Tip: Use Twitter to win customers and spy on your competition in less than 5 minutes a day! This tip on Twitter was a post I did on JLC Forums last week to prove a point, that there is a value to Twitter. If [...]

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Make Your Social Media Personal, Not Business!

People have distrusted companies long before the banking scandal of the last few years, but that didn’t help either. This means companies have to work harder than ever to win the confidence of the general public. But I am going to show you how to make that easier for your contracting company and it doesn’t matter if it’s just you or a team of 200. Here’s how… When deciding on your company’s online presence, make it personal. The person responsible for the company’s online presence should use their real name, not the company name, but their real, God-given name. You [...]

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User Reviews – Let The Gaming Begin!

User reviews are about to become much more important in your world…in a negative way. Google is now paying much closer attention to negative user/customer reviews in relation to your website ranking. This latest move by the search giant seems to be a bit reactionary to me, but important none the less. So pay attention to people saying bad things about your business online. It just may cost you your business! Useful Links: Bad Publicity is good business? Bad review? Your Out!

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Contractor Marketing Video Tip: Have a Social Media Policy

I get that some of you out there may not be into the whole Twitter or Facebook thing. And that’s OK, you will come around. But, you may already have a problem on your hands, what are your employees saying online? Do you know what your people are doing online? Do you know what they say about the company on their Facebook page? Now, I am not condoning a complete lock-down, in fact, having your employees online can help your brand. Just have policies in place just in case. Enjoy the video and just know that the day I shot [...]

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