Why use video? Because doing video really can be a great way to get the message out in a new way. It gives you a different platform to talk about products, news and other information that helps you stand out from your competition’s traditional websites or blogs.
What I use
I get at least one email a week asking me what I use to shoot my videos. And depending on where I am, I have a few different options. I use a FLIP HD for most videos shot in the car, I use a Philips Webcam when in the office and I use my Nikon CoolPix for both on the road and in the office. [click to continue…]
I have been pretty busy over the last few weeks doing website reviews, and one of the common topics I bring up on most of these reviews is the use of video. You see, video is going to supplant text within 5 years as the most consumed form of media on the Web. Yes, you read that right, we are going to watch more than we are going to read.
So the use of video to market your contracting company is going to become more and more important over the next couple of years for a number of reasons:
- Video is easier to produce than some contextual content
- Search engines seem to like video a lot more these days
- Video gives you the ability to extend your personality
- There is no better way to show off your good work than video
- For those of you who don’t fancy yourselves writers, video allows you to level the playing field
But what makes a solid video? [click to continue…]
