Contractors who blog for themselves are always on the lookout for their next blog topic, so I thought it would be a good idea to put together a series of posts that would help with that process.
It’s called the Construction Blog Ideas Series, and this is the first post!
This isn’t going to be a long-winded post (or series for that matter) where I extol the virtues of blogging before I get into the meat of each post, either you believe in blogging or you don’t, and if you’ve read this far, I imagine the art of blogging for business makes sense to you, so here goes.
Take a picture, tell a story
That’s it. Simple. Mic drop. Post done. Just kidding. Here are the details.
Tomorrow, when you are on the job site, take a picture of whatever it is you are doing. Don’t make it a completed picture where you are showing off your work (that’s a different post), no, this picture you want to take mid-job.
The reason I want you to take a picture part-way through the job is because you are going to use that image as the basis for your post. Take the picture, then spend the next 350-600 words explaining the following:
Who: Who is this type of job good for.
What: What is it that you are doing.
Where: Where in the building (or outside) you are doing it.
When: Is this project seasonal? Is there a time element? Is there a better or worse time of year, day or season to do it?
Why: Why are you doing this? Obviously, because someone hired you to do it, but what happened to cause this project to be started in the first place?
How: How do you do this project. Explain in detail. That’s how you build expert status with your readers.
Now, you don’t have to use this framework, if you are good at writing or you have your own writing style, do your thing. This is for those of you who have trouble formulating a blog post. So get to taking those pictures! If you want to blog but can’t figure out how to get it all done, let us help with our Journeyman plan. It does two things in one; gives you two blog posts a month you can use to build your blog AND social media management. Read more here.