This post was yesterday’s newsletter. If you aren’t on the newsletter, too bad, you miss out on some good shit. If you want to get on the list, put your email address in the box over there to the right.
Today I want to talk about keeping things simple. In a fast-paced world, simply keeping things simple isn’t so…nah, I’m not going to do it, but you get the point.
In an era where serving the public is as hard as ever, we all fall victim to trying to serve as many masters (clients) as possible.
You’ve done it and I’ve kicked your ass for it. I’ve done it, and I kicked my own ass for it.
You want as many prospects as possible to know that there isn’t a square inch of their house you can’t fix, build, paint, plaster, replace, re-tile or repurpose.
As a digital agency serving home improvement companies, I wanted you to know we did everything too. But just like your business can get a bit bloated, so did ours.
So it was time to eat my own dog food
Eating your own dog food is a Silicon Valley term meaning to use your own product, or in my case, taking my own advice.
By eating our own dog food, we stripped away the fancy homepage design with the big image slider and the never-ending homepage scroll typically seen on agency sites or any site today for that matter. Instead, what you will see today is what made us successful in the first place; a site layout that features our blog.
But the change wasn’t just aesthetic
If you go to the homepage of the site, you see our blog-inspired layout along with our stripped-down service offerings; Our Apprentice plan, our Journeyman plan, and finally, our Master plan. You see a sidebar with our newsletter sign-up form, a big ad for the Contractor’s Toolbox (the sales page for the three plans mentioned above), a testimonial, and finally, a search box.
In the main content area, you see 5 of our recent posts with an image and about 250 characters’ worth of lead-in content to peak your interest if the title doesn’t get you.
That’s it. That’s all I wanted because I want the site (and our services) to be simple to consume, easy to manage and easy to navigate.
Sure, we’ve updated our Apprentice, Journeyman and Master plans to include reviews management, Instagram posting (replacing Google+) and added blogging support, but this is where we saw the most growth over our last 12 years and we are doubling down by stripping away everything that I think got in our way to provide you with the core service offerings that give you the two things we sell; time and expertise.
And that’s the other thing you should know, what exactly are you selling?
We don’t sell social media management, blogging help or website design, we sell TIME and EXPERTISE! By giving you back your time each month, you get to spend the hours you would be spending on this stuff doing things that you are an expert in. By selling you expertise, you can feel comfortable knowing your online world is taken care of.
That’s it, we keep it simple. We sell time and expertise.
What is it again that you do? Now, is that consistent with what YOU sell?
Think about that and have a great week!