Social Media Management Social media isn’t just the 'next big thing' in marketing. Just like … Read More...
While newspaper advertising has taken a beating over the last few years, there are still some decent results being seen by contractors who pick their spots and market themselves locally. Sure, a full-page ad in the New York Times has gone from 80k to 50k, but I still don’t think most of you reading this […]
Contractor marketing has changed a lot over the last 10 years. It used to be that giving something away for “free” was enough to motivate a potential customer. Free was the magic bullet in marketing that moved passively engaged shoppers into buyers. But I am afraid it no longer carries the weight it once did. […]
Contractor Marketing-Using a press release to market your contracting company is a great way to get the message out about a new product our service with minimal cost.
One of the biggest mistakes contractors make when using Google Adwords is buying traffic using keywords that don’t convert into sales. Honestly, tell me the first time you tried Google Adwords you didn’t whip out your credit card and bid on terms like “painter” or “plumber” “home improvement”? Then you realized (after spending $500 in […]