Social Media Management Social media isn’t just the 'next big thing' in marketing. Just like … Read More...
Tonight I want to turn the tables and hear from you. If you are reading my blog, then I am assuming you are a contractor who is looking to grow your business through marketing and advertising. Not only that, but you are trying to accomplish certain goals and objectives that you set for yourself and […]
Contractor Marketing is about Just Doing It – Words made famous by Nike, but how many of us just get out there and do it every day? Running a contracting business isn’t easy; payroll and employee issues, supplier or vendor troubles, and don’t even get me started on the banks. The point is, with so […]
Customer lists are a gold mine to any contracting business. Play your cards right by serving your customers well and in a few years you will be making a solid living off of your referrals. But why wait years when you can start building a solid list of people to market to right now! Here […]
Online communities offer formal and informal networking opportunities to help you expand your contacting business now more than ever. More formal methods involve webinars and online training as well as online networking events. Informal networking and brand building can be and is done just about everywhere online. Forums, twitter, Facebook, and so on. Sometimes the […]
You don’t get many opportunities to send out a press release, but when you do you need to know the right way to make sure it gets picked up. You have to keep in mind that an editor of any publication big or small receives dozens if not hundreds of press releases and publicity kits […]
So your advertising online is starting to work. Prospects are coming to your site and they’re signing up for your e-mail list and everything is going great right? Wrong! After I’ve been to your site a few times and read all of your material what’s going to make me keep coming back for more? Fresh […]