Where to Turn For Content

If you struggle to find content for your website or blog, watch the video for an easy way to find all the content you will need!

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How Do Home Owners Hire Contractors?

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While reading through a DIY site today I noticed a “Contractor Checklist” and thought it would be an interesting topic to talk about here. If this is what consumers are being taught to look for when selecting a home improvement contractor , then you should be aware so you know how your company stacks up. From the site: Got License? Most states require that a contractor have a license to operate in that state. Once you find a contractor, check to see if he or she has a local contracting license to do the job. Check References – get at [...]

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Sometimes it Isn’t Nice to Share!

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When you spend the time to create a video, edit it and get it ready for human consumption (you could always just point and shoot like I do) you want the resulting traffic back at your place, on your website. Having a solid construction website will tell a lot about you, your products and services and your company’s personality, so don’t let sites like YouTube cannibalize your traffic and steal your thunder. Make sure people have to come to your website to see your stuff. That way, they can learn more about who you are, what you do and God [...]

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Contractor Marketing With Mom

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If you can’t see the video, click here. Let your mom help you with your content and keywords by asking her how she would find you…I do!

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7 Reasons Why Newsletters Kick Butt

The following is another guest post from Tess Wittler, a fantastic freelance copywriter who writes for and has worked in the construction industry. Tess will be doing some guest posting here for the next few weeks and I hope you like her approach to writing and marketing. You’ve heard it over and over again: you need to stay in consistent and frequent contact with your customers and prospects. If you don’t, you will quickly be forgotten and lose sales. Now let me caution you – this doesn’t mean constantly badgering someone for a sale. I mean, do you really appreciate [...]

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What Smart Contractors Know About Their Site Descriptions

In the olden’ days of the web, Google used to pull a lot of information from the Meta description of a website to help decipher what the site was about, and to help rank it in their results. Now they could give a shit. Instead, your description tag, those 160 or so characters that get displayed under your domain name in the results field functions more as a tiny advertisement used to sell the searcher on clicking through to your site. So make it count!

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Contractor Marketing Tip: Use “Guaranteed” to Improve Take Rate

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Can’t see the video? Click here. Contractors need to consider a lot of things when it comes to marketing their businesses. But one thing is for sure, people LOVE the word guaranteed in the advertising they consume…so use it in your contractor marketing plans and use it to your advantage!

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What Your Business Card Says About Your Contracting Company…or Doesn’t!

I was out visiting a client today when I dropped my Blackberry into the street, which then proceeded to get run over by two cars. As I waited at the Sprint store for the repair man to fix my phone I started rifling through the business cards left by previous customers on the cork board. Since I was at the Sprint store which is part of Nextel most of the cards were for local contractors… right up my alley! I usually take a couple of cards each time I come across one of these boards as long as there’s more [...]

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Defend Your Brand Everywhere!

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Brand management doesn’t just mean defending yourself against people who are negative about you. It means defending yourself from people who are wrong about who/what you are. Left unchecked, that becomes your brand, not what you have been working on in the marketplace! So defend your brand all the time at all costs! Can’t see the video, click here.

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Who is Your Daddy, and What Does He Do?

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This is a guest post by Chris Spoerl, owner of Magic Pool Services in Orlando Florida. DISCLAIMER: As it will become obvious in a paragraph or two, Chris is a client of mine. Why I don’t know, since Chris has some pretty serious marketing chops himself. But none the less, I am happy to say he is a client and now a friend. While I appreciate his comments, I think the takeaway here is that once you actively engage in social media, many doors open that were once closed. Enjoy his post! My kids ask me all the time what [...]

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