Social Media Management Social media isn’t just the 'next big thing' in marketing. Just like … Read More...
With inexpensive online marketing opportunities presenting a multitude of options for modern contractor advertising, you may think that there is no longer a place for traditional direct mail. While it is important to build the online presence of your company, direct mail can be a vital element of your marketing strategy if used wisely. Direct […]
When you are trying to figure out your market, many contractors opt to settle on a niche. Some think differentiating is the same as working a niche. It’s not, and here’s why.
When is the last time a new client told you that they looked for you in the Yellow Pages? It’s probably been a while because the internet has become the most popular source of consumer information. When a person is considering a product or service, they research it online. This is true for local services […]
Painting contractors who are ready to take the plunge into developing a website often have questions about what to include and why it is needed. Painting contractor websites, in particular, should include visual features to draw prospective clients to your website, captivate them with your content, and encourage them to contact you. These objectives can […]
If you have decided that you want to blog to improve your construction marketing, here are some questions to consider before you take the plunge. Why do you want to blog? Determine what the objective of your blog is before you start. What has to happen before you will feel that your blog is a […]
I’ve never met a contractor who could sustain their business over the long-term based on referrals alone. Inevitably, a down market comes, the phone stops ringing and suddenly, they are scrambling. Keeping your ad budget in place even when the phone is ringing off the hook gives you two advantages; it allows you to pick […]