Social Media Management Social media isn’t just the 'next big thing' in marketing. Just like … Read More...
I was doing a press interview and the interviewer asked if it was ok for a contractor to ask for a referral AND a testimonial. I said, not only is is OK, it is a must! Here is how I suggested she let her readers know how to position the request in the field: “Mr. […]
Blogging is better than advertising. For those of you who think I am making a bold claim, allow me to make my case. While advertising continues to skyrocket in cost, blogging can be done for very little or even completely for free. Advertising has become little more than white noise in many venues where consumers […]
In the competitive home improvement industry, developing your reputation and establishing a high-quality brand are the best ways to grow your business. The problem is that not many construction companies are making the most out of their brand, some do not even have a logo. This icon, which brings you to mind each time a […]
Marketing for builders is especially hard; you have the difficult job of building quality homes AND advertising the fact that you do well enough that people should come to you to make one of the largest investments of their life. It is imperative to establish yourself as an expert in order to build the amount […]
Lead generation services make big promises about connecting you with prospective clients. Unfortunately, it is a promise that they can’t usually deliver on consistently. If you are depending on a lead service for your business, you may need to restructure your construction marketing strategy. While some great jobs can come from these services, they come […]