Social Media Management Social media isn’t just the 'next big thing' in marketing. Just like … Read More...
Your construction marketing plan at work; one way (paid placement), clean and neat and trackable, the other, (SEO) a total disaster. SEO vs. Paid Placement The argument for relying on these two types of marketing has as many detractors as they do champions, but this article is going to talk about efficiency. You run a […]
So you’ve finally come to the realization that you need an online presence, but have no idea where to start, right? That’s probably why you’re here. A lot of people may tell you to go with a free website builder and start there. It’s free. It’s easy. You can do that, of course, but you […]
When people visit your construction website, how long do they stay? Do they take the time to read your blog, and if so, do they keep coming back for new posts? If you have not thought about this, you should, because these factors help to determine your ability to convert the traffic into sales. Many […]
I’ll start this off by saying everyone who has a business needs a website. Everyone. Regardless of the type of business you’re in, you need representation online. A website is your home on the Internet. It’s where people can take a virtual tour of your business and see your handiwork. Is Free Website Design Really […]
Construction marketing today is more about a story than being the best at price, service or craftsmanship. If you use these 3 attributes in your sales presentations, you need to come up with 3 other things. Price, service and craftsmanship should all be the best, not the main focal point to your business. Distinguish yourself […]
Today I’m going to talk about a question that comes up a lot with social media, and that is what is the ROI of social media? People want to compare the ROI of social media with the ROI of traditional marketing, but I’m here to tell you, you can’t. I’m going to tell you that […]