Painting contractors who are ready to take the plunge into developing a website often have questions about what to include and why it is needed. Painting contractor websites, in particular, should include visual features to draw prospective clients to your website, captivate them with your content, and encourage them to contact you. These objectives can be achieved through the use of well-designed website elements.
People who visit painting contractor websites are typically concerned about two main issues: quality and price. Even if your business strategy is to attempt to always be a customer’s lowest cost option, your website should focus on quality. You can do this by featuring a good sized gallery of high-quality images of your work. Pictures of your completed projects serve as testimonials of the quality of your work, so supply prospective clients with enough of them to make them fully confident that you are the painter for their job. For a painting contractor website, your gallery should be the focal point of your website.
Make your pictures “pinnable” for Pinterest and Instagram. For this purpose, you will want each of your images to have your name and website address embedded to identify it as your work. While it is great to see your pictures spread across the internet, you want the people who eventually see them to know who to go for if they are interested in it.
Your website is the ideal place to address the questions that often interrupt you when you are on the job. This is more convenient for customers who would rather visit your website than call and addresses those who would not call anyway. It is also easier for you because you can focus on what you are doing instead of answering the phone.
Request for Quote
Prospective clients are more likely to request a quote or additional information if they are able to do it on their own time without using the phone. A request for quote form allows them to easily send you their questions or concerns 24 hours a day, 7 days a week. You can answer at your convenience, and you won’t miss out on customers that aren’t able to contact you during regular business hours. Be responsive to requests for quote forms. While it is easy to put them aside for when you have more time, if you wait too long, you may be too late. Give your customers an idea of what your response time is when they fill out the form.
A blog is a great tool for establishing yourself as an expert in your field and interacting with the people who visit your website. You can use your blog platform to share helpful tips that will draw people to your website. These are the types of articles that people share on social media, serving as a word of mouth recommendation for your business. The blog on your painting contractor website can also be used to spotlight examples of your best work, as long as you don’t turn the entire blog into one long sales pitch. Subscribers to your blog like to feel like they are part of an exclusive community, so be sure to respond to comments and create online offers that reward them for their loyalty.
Your blog will also be your best tool for increasing the SEO of your painting contractor website. Search engine optimization ensures that customers and prospective clients find you when they search for terms relevant to your business. A blog is an ideal place to make sure you have plenty of mentions of those keywords without “stuffing” your content, making it unnatural or unpleasant to read.
Calls to Action
Visitors to your website should feel encouraged to contact you or interact online in some way. On each page, your website should as visitors to contact you for more information, leave a comment with their thoughts, or call today. For blog articles, you can encourage sharing articles with friends and provide easy share buttons for popular social media networks, like Facebook and Twitter. Request that visitors subscribe to your newsletter or blog updates. Your website should be a dependable source of sales leads, but you need to let people know that you are eager to hear from them.