SEM vs. SEO

The way consumers shop online has dramatically changed. While many people still use search engines to find home improvement contractors, they are often times seeking peer reviews, blogs and advice before they hire you.

The more you can join into these conversations and the community, the more likely the buzz will be positive which helps you increase sales through your online initiatives. So how do you join in the conversation? You control it through SEO & SEM!

This free guide is going to:

  • Explain exactly what SEO and SEM is, and how to use them to market your contracting company!
  • What information you HAVE to have on your website if you want any shot at organic traffic from the search engines
  • How to use landing pages to convert more traffic into leads!
  • What key factors impact bid amounts
  • Why you should use SEM over SEO for your website
  • The 3 key points to why marketing online works so well on a limited budget

If after reading the guide you think you need help getting started, then maybe a session or two with me will help. Call me at 215-740-2713 to find out how I can help you generate business online for little or no cost using both SEO and SEM.

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