It’s almost summer time, you’re putting in 15-hour days in the field, do you know what your social media is saying about you? If you are ignoring it, it isn’t saying anything!
If you’ve read this far, then realize that this post goes out to a few groups of people who are my readers here.
First, it goes out to the group of people who think that they have all the business they could ever have because they have a decent referral base. Once again, I’ll repeat, I’ve never run into a company that has been busy enough in the long term, working just off referrals. That’s one.
Secondly, this message goes out to all the contractors who don’t think social media is worth the effort because they can’t see the ROI of it.
And third, to all of you still relying solely on organic search engine results.
You are dead…
25% of people surveyed in a recent Pew Research study say they use social media to search and find a business online. Okay, 25%. Here’s a question for you, what happens when that number is 55%? Are you convinced that social media is worthwhile then? What happens when that number’s 75% or 90%? What happens when that number is 100%?
What happens when that number is 100% of the people search for a company online using social media and you haven’t done anything? The problem that you’re facing is this; it takes years to build a brand on social media.
Unlike back in the day when the only thing you needed to do to catch up with your competitor was put up your own website, social media is the long game of digital marketing, and that means anyone who has a head start on your now, will ALWAYS be that far ahead of you.
Social media has become exactly what I predicted it would; the new truth serum, the new trust factor that the Jones’ use to decide who to hire…and ignoring it is the kiss of death to your online reputation.
If you’re not doing something right now to build a social media platform for your business and you’re just relying on organic traffic or whatever comes in from referrals, you’re going to be in trouble if you plan on being in business 5 years from now.
Because review sites are suspect at best, and once no one trusts review sites, social media is going to decide whether or not they’re going to do business with you.
That’s going to be either a good day or a shitty day for you, but it all depends on if you start now or next week, next month or next year.
If you’ve realized it is time to get something going but don’t know how to start, or don’t really want to start, we can build your social media while you build the rest of the world. Our social media management is just $99 a month and gives you full coverage so you can set it and forget it. Click here to find out more.