Today I’m going to talk about an article that I just read that compared Twitter, Facebook, Instagram, and Snapchat. As I’m reading the article, I’m thinking what’s going in the social media space;
- Twitter’s trying to be like Facebook by talking about going past the 140-character limit.
- Facebook is trying to be more like Twitter by rolling out an instant news feed.
- Snapchat and Instagram are trying to beat each other to death by way of pictures.
That’s why social media sites are becoming the new search bar
It got me thinking as these platforms all start to look, smell and taste the same, it’s really going to come down to the brand and how they position themselves to the marketplace and where the eyeballs are in terms of your particular flavor of clients or customers.
So it’s more important now than ever to make sure that you’re covering your bases by being out there on social media because we don’t know where this is all going to wind up.
Don’t be scared by big platforms
Sure, Facebook has a billion and a half users, Twitter 250 million, Instagram, 300 million, but they’re big abstract numbers in the grand scheme of things to a home improvement company that only needs to add one or two more clients or customers a month to really see a big push in their top line revenue for the year.
You don’t need 300 million users, you just need one more kitchen remodel a month or two more rooms a month to add a half a million dollars to your top line revenue a year.
The nice thing about social media is it gives you the ability to build a brand by telling your story instead of coming off salesy.
If you go out and you plant a flag in today’s popular social media platforms like Facebook, Instagram, Twitter and LinkedIn, a year from you will be generating one more deck lead, or one more addition lead or one more siding lead a month from the work you do now, for free.
Okay, so you realize this is something you need to do, but you don’t have all the time in the world, right? Just like money, you have to unfund something to fund something else. So where are you going to come up with the time?
You don’t. You let a company like ours do it for you. And that isn’t just a sales pitch. For the $99 bucks a month we charge, you could be making tens of thousands more with the time we are going to give back to you.
So be on social media, have an active presence and don’t just have an account and never use it. I always hear contractors say they want to rank organically for keywords. Well, this is a way to rank organically for keywords…except people see them, not just search engines.