Having trouble figuring out what platforms to use for your ad budget? Here are the budgets and platforms that the world’s largest ad agency, WPP, will spend their client’s money on this year:
WPP will spend $US73 billion ($97.6bn) globally on advertising this year, $US5-5.5bn of which will paid to Google, up from $US4bn, while $US1.6-$US1.7bn will be apportioned to Facebook, up from $US1bn. Sorrell expects WPP’s spend with Twitter to increase from $US240 million to $US320m, while Snapchat will double from $US20m to $US40m.
Source: The Australian
That’s almost $75 BILLION dollars at play in that paragraph, and Google and Facebook will a lot of it. And like I’ve been saying for a long time now, not even the world’s largest agency can figure out what the hell to do with SnapChat with only $40 million in ad spend. Now, there’s a lot to learn about marketing inside those platforms and you should know what you are doing, but you can clearly see where the smart money thinks they should be investing, so you might want to pay attention too.