contracting company

Paint a Picture. Tell a Story. Close More Leads

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contractor marketing is about telling a great storyFor most contractors, winning a bid is about sharpening the pencil to the point of lost profits. But I have a better way. Instead of becoming a better salesman, become a better story-teller.

What the hell are you talking about Darren?

People buy out of emotion, then rationalize the dollars. This is true especially with women, who make up the bulk of home improvement clients. Emotional purchases have to be the reason behind such crazy buying decisions as $600 Manolo Blahnik heels right? I mean a pair of Nike does the same thing right? [click to continue…]

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Narrow Your Focus

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Everyone knows a window guy or door guy or concrete guy. Here is a way to cut competition, keep your prices high and become the defacto “go to” guy in your market for whatever niche you want to target.

In this environment, you have to put as much distance between you and the rest of the pack as you possibly can. In other words, you have to carve out a market or niche for your business. By creating this distance, you protect yourself from competition but also from quick dips in the market. [click to continue…]

The Dirty Little Secret to Online Marketing for Contractors

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Repeat After Me – My Business is More Than Just a Fucking Keyword! As a contractor, your number one job in your community is to create a localized brand that is so strong, that people seek YOU out, not just a keyword, to do business with. By having a unique service offering you force people to bypass all the marketing bullshit around them and make a bee-line to your door. But this approach to marketing takes time to cultivate and you have to do it one satisfied client at a time. But a lot of the guys I talk to [...]

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Create Trust Quicker with Customer Stories

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The following the third guest post from Tess Wittler, a fantastic freelance copywriter who writes for and has worked in the construction industry. I hope you like her stuff cause she is going to be hanging around! One of the most consuming aspects of the sales cycle the time it takes to gain a prospect’s trust, especially in the construction industry. We’ve all heard the news story where the little-old lady has been taken to the cleaners by that guy going around the neighborhood posing as a contractor. He takes all her savings and never does the repair work. No [...]

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Construction Marketing 2011: Focus Locally

For as big as the net is, we are going back to the way we did business 100 years ago…locally. The evolution of the Internet has led to a lot of companies selling across states, oceans and countries. And while many have succeeded, this is not an option for you the contractor who measures areas served not by country codes, but by zip codes.  And that’s why you will better serve your clients or customers, workers, and yourself by not only taking products and services into consideration while developing next year’s marketing plan, but areas serviced as well. The world [...]

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Contractor Website Design: Don’t Make Your Site an Online Brochure Holder!

http://www.youtube.com/watch?v=nVgDzf4Nf_E”>Rentacoder.com

One of the biggest mistakes contractors make is using their website as an online brochure or simple placeholder for your brick and mortar business. Nothing turns your online visitors off faster than a site that does nothing more than list prices, show product and come off feeling cold. So how do you make your site pop? You don’t need flashing banners with clapping monkeys to create a splash on your site. If you make it feel real, with real content and real conversations then people will be more inclined to hang around.

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Contractor Marketing Tip: Track Your Leads Aggressively

In sales, there’s an old expression; A-B-C.  It means “Always Be Closing”.  Years ago, before consumers became empowered with things like the internet, the only way salespeople sold anything was through pushy sales tactics, the mantra was to always focus on closing the deal no matter what.  There’s some benefit to this style of selling that translates to contractor marketing…in a positive way! Always be qualifying! Most contractors are excited when the phone rings and a prospect is on the telephone.  The typical consumer questions are about price and time frame. Rather than talking only about the work, you need [...]

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Use The News to Build Your Sales Funnel!

If you don’t already track your local news you need to start right away. I don’t mean the 5 o’clock news on TV or your local news radio. I mean news that people are talking about online in blogs and forums, offline in coffee shops and nail salons, and down at the supply house. Why? Because that is where the business is! Here’s what I mean, I am going to break down the following article and use the contents to help you find the nuggets in local business news to help market your contracting business better. The post I am [...]

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