Direct Mail

Direct Mail Success For Contractors Equals The Right List…a Redux!

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Last week you guys got a post from me that had direct mail as the headline, then I talked about gobbling up your competition’s old domain names. Well, that is what happens when you shoot a bunch of videos all at once and you thought you were working on the right one. Well, today, I DO talk about direct mail for contractors, so enjoy! Can’t see the video, click here.

Use Your Former Competitor’s Website to Generate Leads!

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Can’t see the video? Click here.

Construction websites come and go. If you know of a competitor that has gone out of business, point their old domain towards your website!

Go Big or Go Home!

Thumbnail image for Go Big or Go Home!

Post cards are a great way to turn passively engaged consumers into buyers by providing them with an irresistible offer right? Of course! But they need to read it first! So make your next direct mail piece easier to get read by sending out an over-sized mailer. Instead of the usual 4×6 postcard that gets overlooked, why not shoot for a 6×8 or larger piece? Sending larger direct mail cards allows you to: Say more – if you don’t say it, people assume you don’t do it. Stand out – increase your chances of gaining a new client or customer [...]

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Make Your Direct Mail Pull Double Duty

Branding and direct marketing shouldn’t go together. They are night and day in the marketing world. But, in a few short words, I am going to show you how you how to do it…and succeed! Branding creates awareness or build on an attitude about your company. It’s what you want people to “think” or “feel” about you. In direct response advertising, you are trying to motivate people into action. Pick up the phone, stop into your showroom or send you an email. It’s what you want them to “do”. Breaking down branding Branding doesn’t do much in the way of [...]

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10 Tips to Make Sure Your Advertising Rocks!

The past week’s posts have been about two things, making sure your ads hit the intended target (your best clients or customers) and avoiding the pitfalls commonly associated with poor advertising. If you don’t read anything else on my blog, this past week alone should save you thousands of dollars in misspent advertising and make you thousands more by pointing you in the right direction. If you have missed some of the action and don’t subscribe to the weekly newsletter recap, then this is what you have missed so far. Construction Marketing Online – A Primer 10 Ways to Ruin [...]

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Contractor Marketing Tip: The Swipe File

Yesterday I went on a bit of a rant about the direct-mail company Money Mailer. And if you paid attention and read between the lines of that post there was a valuable marketing nugget that you could put to good use right away to promote your contracting company. If you didn’t read it yet, you can find the post here. In my opening paragraph I said “As any good marketer will tell you, I will steal an idea from anywhere“. You see, many people say that there are no new ideas, just new twists on the same old ones. This [...]

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My Direct Mail Rant

Warning — this post is a bit of a rant! First of all, I like getting junk mail. As any good marketer will tell you, I will steal an idea from anywhere. But if you are a window company in the Philadelphia area and advertised in this month’s Money Mailer, you got screwed with your pants on. And by the way, I use the term “junk mail” for a reason. Here’s why I have a client who calls me the General Contractor of marketing. I guess they call me that because I work with many companies to help market the [...]

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Direct Mail For Contractors – Target Your Direct-Mail to Your Ideal Customer

Direct-mail by its very nature should be a targeted and customized solution to help reach consumers when they’re most likely to buy. The more focused you can make your campaign the better chance you have of increasing your conversion ratio and reducing waste. The following is a list of questions you should ask yourself or your direct mail vendor the next time you are planning a direct-mail campaign for your contracting company. Questions to define your ideal customer Who is your most profitable customer? Are they of a particular age, gender, or income? If your ideal customer walked through your [...]

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Direct Mail For Contractors – When Should Your Mail Drop?

The economy has affected a lot of US households and people are looking for bargains everywhere they can. Some people order a pizza on Friday night instead of going out to their favorite restaurant while others have stopped eating out altogether to keep the family budget intact. Since people are looking for bargains, now is a perfect opportunity for smart contractors to renew their direct marketing campaigns. Here are some tips for targeting the best times to push the button on your direct-mail drops. Time of year According to the Direct Marketing Association, the best months for direct-mail are February [...]

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7 Tips to Building Better Direct Mail for Contractors

Direct mail is a $40 billion dollar industry that can trace its roots back to the good old Sears catalog, where you could buy anything from mules to tractors to strawberries and ice. We’ve come a long way since those days, but unfortunately most of the direct mail pieces you get today haven’t, which is one of the reasons conversion ratios are stuck in the .05%-2% range. But you can make sure your next campaign brings home the bacon simply by building a better direct mail piece from the top down. So let’s get started at the top and talk [...]

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