Google

Does Google Own Your Contracting Company?

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What happens if Google turns off the switch to the organic traffic they send you? Do you have a plan to replace those prospects? You better, because it happens everyday to companies just like yours! Read what happens to good companies when Google changes their secret sauce then watch the video.

Be Careful of The Company Who Promises Page One on Google!

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I hear from contractors all the time AFTER they have shelled out serious coin to some SEO company promising page 1 of Google. Now, there are a hundred ways to get to the 1st page of Google, some legit and some not so much. But to STAY there requires time and effort, but mostly time. If someone guarantees that you will appear on the first page  of Google you need to come back here and play them this video!

About Matt Cutts

Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam.Cutts also advises the public on how to get better website visibility in Google.

In other words, Matt Cutts is a rockstar in SEO world!

Hope Shouldn’t Be Your Marketing Strategy!

Many business leaders and successful people have adopted a common phrase, “Hope is not a strategy”, well no shit! However, many construction contractors are still relying on nothing but hope, prayer and a little luck with their construction marketing strategy.  They are hoping that their latest radio ad or television spot will pull in some new leads.  Or they hope that the 1,000 postcards mailed out last week will produce a response.  Don’t fall victim to this type of mentality. Instead of relying on hope, develop your strategy Think of a marketing plan as a new building.  You have to [...]

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Getting Started With YouTube in Your Contracting Business

Of all the technological advances to come along in the last  couple of years, YouTube ranks as one of the most important. In fact, YouTube has become the number 2 search engine behind their parent search engine Google. Think about it, the ability for anyone to upload a video has taken the world by storm.  Instead of putting up one more video of a cat playing the piano, let’s talk about a way YouTube can be used in your contractor marketing plan. Contractors field questions all the time about the best way to fix or repair something. Whether it’s plumbing, [...]

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10 Tips to Developing a Social Media Presence For Contractors

The early adopters of social media gained a first-mover advantage that many contractors are finding difficult to overcome today. That doesn’t mean you don’t start, it just means that most of you are going to have to work your asses off to make a difference. How can you gain a foothold in social media today? The days of casting wide nets to gain traction in social media circles are over. To win you need to focus like a laser on your target. To do that you need to take some specific steps that will help you navigate the social media [...]

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