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Blog. Be The Expert. Close More Business. Make More Money

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Blogging for contractors gives you the ability to become and expert online for your given product or service. As the expert, you can close at a higher rate, charge more and save on advertising as more people come to you knowing you and already wanting to do business with you. Can’t see the video, click here.

Is Your Website Being Penalized For This Common Trust Factor?

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We all know what trust factors are…age of business, family run business, etc. But did you know that if your website is registered for less than a year Google is probably avoiding showing your website to prospects? Can’t see video, click here.

Make it Easy For People To Remember Your Website With a Memorable USP Offline

Yesterday I spoke about the primary goal of any contractor website…sales. Today, I am going to start helping you piece together the components of what makes that happen. I am going to start with the 10,000 foot view…brand Contractors are not unlike real estate agents or lawyers in that most try to promote their names as a brand, hell, even I do it. Doing this kills two birds with one stone (which is why the smart ones do it ) because you don’t have to manage both a corporate brand and an individual brand. Branding is easy to understand, but [...]

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Contractor Websites and The New Rules of SEO

I hope for your website’s sake that the news in this video is old news. That either you or your website people have kept up to speed on Google’s latest algorithm change (called Panda…after the developer, not the bear) and how it affects search engine optimization today, and what the overall impact is on your website. You see, contractors run around doing a thousand things a day and the last thing they want to do at night is mess around with their website. If this means you, and you hired someone, I hope they have called you by now because [...]

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How’s Your Traffic? Or Why You Should Be Blogging

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If you run a construction company, chances are you also have a website. No matter how much kicking and screaming you may have done to get it online, it’s probably right there in cyberspace right now. But when is the last time you updated? If your answer is the since the Bush Administration, stop reading now! Has it been six months, a year, never? That’s OK, I already know the answer. Unless you are blogging consistently you probably don’t pay too much attention to your site. And that’s why your competition is kicking your ass! You see, the reason some [...]

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Local Online Advertising and Your Website

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Since the world didn’t come to an end – and no I don’t mean last Saturday, I mean over the last couple of years during this economic crisis, you need to get back to marketing. And there is no better place to consider then local advertising online. You see, local advertising as a whole, has held up better than expected. Overall, businesses spent roughly $130 billion advertising locally last year. Online gets about 15% of that Peeling back a layer of the onion shows us that online advertising should hit about $23 billion in 2011, roughly 15% of the total [...]

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Bad Websites Are Like Porn

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You can avoid having a bad website by understanding a few simple concepts: Write good content – if you can’t, hire someone Describe each page’s content accurately Use a title that effectively communicates the topic of each page Each page of your site should have its own title tag Use a short title with the keyword you want to rank for in the beginning — just don’t go overboard Spend more than 5 minutes worrying about the design and aesthetics of your site, because no one wants to look at an ugly site Now, understand that page titles are the [...]

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Your Website Has to be Your Virtual Showroom

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Many contractors I come across still don’t have a web presence. They think there is no need to have any representation online for the type of work they do. This was a flawed strategy in 2005, but it can be the kiss of death to any construction company in 2011. Why are sites such a big deal? Because a website has become the primary way many contracting companies are generating leads. Sites like Angie’s List, Google Places, Thumbtack and Manta among others, drive tons of would be buyers to construction websites every day. In fact, my own 60 something year [...]

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Traffic Without Conversions is Like Kissing Your Sister!

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Obviously, I spend a lot of time around contractors, both online and in the real world. And there is plenty of spirited competition when it comes to just about, well everything. But I am starting to observe a troubling trend that I feel compelled to mention. Website traffic I hear things like “my site got 500 visitors last month” or “I got 50 hits last week” and I want to scream from the rooftops that people are tracking the wrong numbers!

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Why Contractors Need an Online Presence

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As the Internet evolves, more and more businesses are creating websites, social media pages and even blogs. Sure, not all contractors have blogs but if you are serious about improving your online marketing strategy and building a larger client list, it is mandatory. The great thing about having a blog for your business is that you can be as little or as much involved with it as you wish. If you don’t want to write an article everyday, that’s cool. If you just want to do it once a week, that’s cool too. I would suggest you don’t go more [...]

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