Even the staunchest contractor marketing their business offline couldn’t dispute the value of an online brand, but just HOW are companies putting their dollars to work online? What comes as no surprise to me is the fact that MOST of the dollars spent on a percentage basis are on content creation. The delivery system of that content is important, which is why you need social media, but content is kicking ass and chewing bubble gum, and its all out of bubble gum!
Infographic courtesy of Marketo.com