You spend a lot of time, energy and money advertising and marketing your contracting business to generate leads. Newspapers, yellow pages, Internet, radio, direct mail, television; all things used by today’s contractor to build a steady stream of business. It doesn’t matter if you’re a one-man band or a team of 200, fresh prospects are…
Headline Development when creating your ad you should spend as much time thinking of the headline as you do the rest of the ad. As I mentioned in my previous post, the headline sells the reader on reading the rest of the ad. Follow these tips when creating your headlines and watch your conversion rates…
Short video talking about branding your contracting business either the right way or wrong way with truck lettering. Drive around with a magnetic sign stuck to the back of your truck is not the image you want people to have of your brand if that is the only thing they have to go by. Spend…