In today’s world of shifty Wall Street banks and nameless, faceless companies, people generally prefer to do business with other people. Many contractors I deal with already knew this and have thoroughly injected their personalities into their businesses with logos and slogans. Taking the concept of personalization a step further, I really do think most…
I talk to a lot of contractors every week. Some are clients, some are friends, and some are just strangers I meet in Wawa or Walmart. When the conversation comes up about how business is today they often reflect back to the good old days when they would be booked out for six months. Well,…