The question I get asked the most often is how I choose the media platforms for the particular client I happen to be working with. Well, there is a lot that goes into that question, but I have a short answer that I can share with you if you are trying to figure out how…
Here is a not so fictional conversation between a customer and a construction contractor: Customer: “Do you build homes?” Contractor: “Yes, we specialize in homes.” Customer: “Do you also build single story office complexes?” Contractor: “Yes, we specialize in office complexes.” Do you see a problem? The contractor is claiming that they specialize in homes…
Earlier today I talked about the effort involved in social media marketing for contractors. And no matter how well you treat your clients, there is always going to be someone who feels slighted. And that’s when you are going to have to deal with criticism online. Criticism online is a lot different from dealing with…