There is no doubt people are doing more and more research online before they buy. But if you have ever wondered if online ads converted into offline sales, Google has produced a video showing some of the research they did to confirm that yes, marketing your business online has a positive effect on people contacting…
Many contractors I come across still don’t have a web presence. They think there is no need to have any representation online for the type of work they do. This was a flawed strategy in 2005, but it can be the kiss of death to any construction company in 2011. Why are sites such a…
Advertising has become a lost art. No longer do we see great ad copy from the likes of Ogilvy or stop you in your tracks advertising from the likes of Benetton. Instead, advertising has been replaced with AdWords ads and YouTube videos. Don’t get me wrong, I like and use both every day, but every…