Post cards are a great way to turn passively engaged consumers into buyers by providing them with an irresistible offer right? Of course! But they need to read it first! So make your next direct mail piece easier to get read by sending out an over-sized mailer. Instead of the usual 4×6 postcard that gets…
You have to make sure you are getting SEO built into your new site design or you are only paying for the pretty parts.
I am going to ask you to ready one book if you want to market your business on your own – Ogilvy on Advertising (affiliate link). Why? Because everything Ogilvy did was about delivering a response. In other words, there are no budgets for branding. You are not Coke or Pepsi. Every dollar you spend on…