For the most part, people are sheep and need to be told exactly what to do. This is why the best advertising gives explicit directions on what the reader is to do next; call, stop in or send an email. Because without such instruction, people would just walk around in tiny circles bumping into each…
You can avoid having a bad website by understanding a few simple concepts: Write good content – if you can’t, hire someone Describe each page’s content accurately Use a title that effectively communicates the topic of each page Each page of your site should have its own title tag Use a short title with the…
Today I am doing a Quick Tip since yesterday’s post was a bit long, and tomorrow’s post is going to be a long one too. So let’s say a full kitchen remodel costs $25,000 in your market, but you haven’t closed a deal like that in a year. Why not offer a stripped-down, entry-level version?…