Keyword usage is a funny thing, you are either trying to rank for humans or for search engines. But one thing you need to realize…there are some keywords you are never going to rank for…ever. It is just too late to think that you are going to rank for extremely popular one or two word…
If you think creating good content, having a solid website that looks nice, and a contact page is enough to entice people to contact you…think again. As you have heard me say a thousand times…people are sheep, and they need to be told what to do. So, at the bottom of your great content, give…
You can have the best content ever created for what you do on your site, but if you don’t provide a call to action at the end of the page for your readers, they are going to take their own action…the back button!