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January 2012

  • Like My Ad?

    Even the marketing guy has to advertise. I am launching a PPC campaign on the Google Display Network in order to drive more traffic to my contractor website design page. The funny thing about the process was seeing all the DIY sites that I could have put my ad…where yours should be. Sites like DIYForums…

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  • The Way We Read – Or Use Video Instead

    A lot of times I will consult with contractors not so much on the content of their site, but on the layout. You see, if you lined up four people to read this post, they could read it four different ways. Some people prefer: Bolded Text Some prefer: Italicized Text Some Prefer to read: Headlines…

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  • The Science Behind The New Look

    I have always tried to put an emphasis on simple, easy to read design, and I have tried to make sure there is a never-ending process and development roadmap for the site. So, it only seems logical that we do a full-blown teardown here at Darren’s House of Useless Knowledge. But my redesign is particularly…

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