Contractors, like other advertisers, fell in love with the term CPM or cost per thousand. It is the standard-bearer metric we all made out bones with no matter what you were advertising. Then along comes social media which tells you that you should become a one-on-one marketer. And that’s when the sky fell…
Each page of your site has one objective, to sell the reader on moving through to the next page. But each page also has to sell itself. I don’t mean a product or service either. Your contact page certainly isn’t going to sell someone, it is a functional page. But it still has to be…
Construction is as much about imagery as it is nuts and bolts. By painting a picture of your client or customer USING your service after the job is done as creating a scenario where they are using what you do before you even do it, you improve your chances of closing.