Many contractors think their construction websites are junk drawers where every conceivable business line possible get’s listed. I see sites that are either built DIY or by other companies in this space that will say and do anything on their site to give the impression that they can handle any job.
If I could give you one compelling argument to adopt some type of video content use on your contractor website going into next year it would be this…
Bad content versus “duplicate” content…and the winner is: The difference between bad content and duplicate content is simple: One is bad writing, the other is stealing. Either you did it or your website design company did it and didn’t tell you.