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March 2015

  • Best Social Media Platforms for Contractors

      Having an effective online presence is good branding. It’s also going to be what separates you from your competition over the next few years as social becomes more of a trust factor. But a solid online presence is also dependent upon understanding trends and expectations in social media. Your online marketing strategy must take…

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  • Blogging vs. Organic Search for Contractors or Why Blogging Wins

    Most of the marketing services we offer contractors here on the site are services we employ ourselves to promote our own business, so we have a pretty good idea what works and what doesn’t. What I’ve found is that through the lost art of actually asking prospects how they found us, very few say “we…

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  • Contractor Marketing Q & A

      This past weekend, I sent a different kind of newsletter to my weekly newsletter group. This time, instead of me reviewing some facet of marketing or advertising or website design, I asked them this; Am I answering the right questions? From the newsletter: There is an endless supply of topics I think I could…

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