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April 2015

  • The Benefits of Direct Mail For Contractors in 2015

    We are about to start doing NFL-themed magnetic postcard mailers now that the team schedules have hit the street, and while working on what many (including myself) would consider “old-school” marketing, I started thinking about how great direct mail actually is…especially in 2015. Here’s why… Since the advent of the internet, we’ve seen endless benefits…

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  • Licensing Standards & Customer Satisfaction: How Does Your State Compare? BuildZoom Has The Answer.

    A few weeks ago, I was contacted by Jiyan Wei, The co-founder of BuildZoom. Jiyan and I go back a few years, and we’ve kept in touch occasionally to talk about the marketplace and potentially working together on a few things. If you’ve never heard of the company, BuildZoom helps homeowners find contractors to work…

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  • Contractor Blogs: Lead Generation Tool or Waste of Time?

    Contractor blogs: Selling without selling or useless? The single most important aspect when it comes to the success of any business is being able to sell your skills. Can you do what you are actually saying you can do on your website and in your marketing. Why should people trust your expertise? What makes you…

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