You have probably heard that it’s pretty important to have a marketing plan and a strategy for your construction company. If you have tried to create one then you might have discovered that you have to begin with your business objectives, which is a pretty significant task in itself. Determining what your company objectives are…
The cost of doing business today is rising. Leads, websites, tools, training, staffing…they are all going up. When you are faced with a company in your marketplace who steadily beats you on price, they are usually overcoming some other shortfall.
As a roofing contractor, you serve a slightly different market than a typical contractor trying their hand at traditional construction marketing and will need to market yourself differently. If you have a niche product, say something such as steel roofing, traditional construction marketing may be part of your strategy, but it will likely not be…