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July 2015

  • Contractor Marketing Swipe File Tip: Steal This Font Tip Now!

    The contractors I speak to each week who are trying to differentiate themselves from their competitors could stop a team of oxen. Problem is, there is only so many ways you can build a deck, only so many ways you can make a kitchen remodeling client feel special, or provide “the best customer service experience”…

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  • Construction Marketing Idea: Setting Up Your First Blog in Four Steps

      When your business’s reputation is based solely on the work that you are able to do, a contracting blog can be one of your most invaluable construction marketing tools. Unfortunately, unless you’re also a technologically savvy individual, setting up your own blog can be an intimidating experience. Do you need to use a template?…

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  • 5 Construction Marketing Keyword Tips

    Construction keywords Vs industry terms – Search Engine Basics. We’ve all fallen into that trap once or twice: you rely on industry terms that most people outside the contracting industry won’t understand to impress your new potential clients. When you’re setting up a website or blog, it may be tempting to toss a few of those…

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