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February 2017

  • Painting Contractor Websites

    Painting contractors who are ready to take the plunge into developing a website often have questions about what to include and why it is needed. Painting contractor websites, in particular, should include visual features to draw prospective clients to your website, captivate them with your content, and encourage them to contact you. These objectives can…

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  • I Want to Blog

    If you have decided that you want to blog to improve your construction marketing, here are some questions to consider before you take the plunge. Why do you want to blog? Determine what the objective of your blog is before you start. What has to happen before you will feel that your blog is a…

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  • Why You Need to Advertise or Why You Can’t Rely Only on Referrals Forever

    I’ve never met a contractor who could sustain their business over the long-term based on referrals alone. Inevitably, a down market comes, the phone stops ringing and suddenly, they are scrambling. Keeping your ad budget in place even when the phone is ringing off the hook gives you two advantages; it allows you to pick…

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