Social Media Management…
Social media isn’t the ‘next big thing’ in marketing, it’s a confidence factor people use to decide if they are going to work with you. Having a vibrant, active social media campaign gives people the confidence they need to hire you. Social media is the new ante to construction marketing. You have to have it. Now, you may not understand social media, but your prospects do, and they are online looking for you…or your competitors.
But we already know what you are going to say, you have:
- No time.
- No interest.
- No idea how to start.
It get’s worse…
Unlike your website, you can’t just “set it and forget it” when it comes to social media. You need to constantly care and feed your social media outposts in order to grow your community and build your brand. Because building your brand helps you bring in new prospects who turn into leads who turn into paying clients or customers.
Why is social media such a big deal for contractors? Because online is where your prospects live. The average Facebook user spends 404 minutes online a month!
Now consider reach. In the ‘good ol’ days’, Mrs. Jones may have talked to a neighbor or two about your business, but today she can reach hundreds if not thousands of people online, and just one message to her friends and followers can make or break your year. It that isn’t proof enough, here’s one more reason.
Here’s why social media is so important for contractors
Because you are being evaluated long before anyone picks up the phone to call you, and guess what happens if they find outdated social media profiles, or worse, nothing online? You instantly lose credibility! Problem is, you never hear from those people because they never called you.
You have to have a presence online and we can help
We know you are busy, and that’s why we offer the Apprentice campaign. Our Apprentice plan is designed to manage your social media for you, giving you back the time in your day you need to run your business, not your Facebook page. Our day-to-day management gives you the ability to get back to work doing what you do best while we help grow your business online.
How do we know it works?
We’ve replicated the formula we used to build our own agency by creating a community the right way, through honesty and education, not selling and over-hype. We know our way of social engagement builds trust and community which turns into leads. It also builds brand awareness that promotes and defends your business. All this may sound like a bunch of Kum ba yah feel-good nonsense, but it works and our agency is alive and well today because of it.
So how does it work, how much does it cost and what do you get?
The Apprentice plan is the social media component of our product offering. It’s just $99 per month via a subscription plan through PayPal. With this plan, your social media will be managed by us while you handle your business offline. We will:
- Post to Twitter
- Post to Facebook
- Post to LinkedIn
- Post to Instagram (you provide the images of your completed work)
- Post to other social media outlets as they come on board
- Respond and interact with friends and followers
- Develop community engagement with followers
- Review Management
- You can cancel anytime
So Let’s Get Started
To get started with the Apprentice campaign, complete the form below. First, you will be taken to the subscription portal where you will sign up with PayPal for your subscription. Then you will be asked for your social media login credentials during the sign-up process. If you don’t already have your social media accounts setup, don’t worry, we can do that for you too! Just give us a call. Once complete, we will setup your social media profiles in our system and start posting on your behalf. If you want us to blog for you too, then check out the Journeyman campaign. If you need a website, then maybe our Master campaign is right for you.
Can I post to my social media accounts too?
Absolutely! We typically post Monday through Friday, some Saturdays and some holidays. Anything you’d like to post on your own would be great, so post away!
What if I don’t have any social media accounts yet?
If you don’t currently have social media profiles created for the services listed above, we can create them on your behalf. We can complete your profiles and upload images for you. There is normally a setup fee for this service of $49, but we are waiving it right now.
What do you post?
We curate content from all over the web that helps your readers with their projects. We post timely information based on seasonality, overall home improvement, non-home improvement tips on occasion and information from your own website. We find that a mix of this type of material keeps your social media outposts from becoming stale. People who hire you to install their deck will stop reading you if all you talk about is decks. Mixing in other topics will keep your pages fresh and your readers engaged over time.
Do I have to sign a long-term contract?
No. Our campaigns are pay-as-you-go. There are no long-term contracts or commitments and you can cancel anytime. You just pay month-to-month through your subscription. If you cancel, you will be billed for the current month but you won’t be billed again.
Social media management IS the foundation of the campaign. You can order social media itself, social media with a responsive website or content marketing, or go all out and get all three!
What type of payment do you accept?
We use PayPal as our membership service provider. All of our campaigns are membership-based. You simply join at the membership level you chose and you are billed every 30 days thereafter. You can cancel at any time.
Can I change my plan?
You can change your plan at any time. Just notify us what plan you would like to move to and we will be happy to adjust your campaign. If your campaign includes a website and/or blogging, we will adjust those services to reflect your new campaign.
Any questions before you join?
If you have a question we don’t answer here, click here to contact us through the site or call us at 215-740-2713 and we will be happy to help!