There seems to be an approach to form-building taking root in web design that I want to warn smart contractors like you to stay away from. It is called the multi-step form.
In its simplest form (pardon the pun), you have part one of the form or step one, which asks a minimal amount of information to get the reader hooked. It could be something like their email or a specific time.
Then, when they hit enter, they are taken to another form, or step two. This form asks for much more information than step one. At this point, your reader is at least annoyed, at worst, they’ve clicked off and are gone.
Then there is step three!
Yes, ladies and gentlemen, most of these new forms have a step three. On the step three form, you will find a request for payment or deposit information, booking time confirmation, overall form submission review, and approval.
By this step, your reader is ready to jump through the computer and pull an Eric Roberts on you from The Pope of Greenwich Village.
Your forms are supposed to be used as a form of contact, not a qualifier, a salesperson or a payment method.