Darren Slaughter is president of Darren Slaughter dot Com, offering professional-grade website design to small, medium and larger-sized contractors and construction companies since 2005. Darren and his team are sought after construction website designers.
The biggest opportunity for you to grow your business is to improve your website to enhance your customer’s experience. You might have to improve your website and content in order to communicate with today’s homeowners.
We design websites that are personable and provide useful media and interactions built to connect with clients or customers with your own story and value offer to help them with their project.
- In a world where people are overwhelmed by information, how do you get your website in a position to get people to pay attention to you?
- How can you reach homeowners when they are ready to buy?
- How can you use conversational design to reach and support your clients or customers?
Our Work Together
What if almost everything on your website is wrong? Have you wondered why it’s getting harder and harder to reach people you’re hoping to sell to and serve? The mistake we’ve made for so long has been to talk about us, our products, our company, our awards and so on.
What if the best possible way for you to earn more customers involved in understanding your website is your best salesperson, and delivering an experience that matches your good work will address your buyer’s needs and wants.
I’ll help you build a better website that reaches your prospective customers
What Does That Look Like?
It’s not advertising, it’s not social media. We will design a website that moves a prospect from awareness to evaluation, to a lead and then to purchase your services.
My Approach to Website Design
Website design has somehow devolved into a technology-first mindset where contractors think that just because they can build a house that they can build their website. Website design is about reaching a customer, explaining to them what you might be able to do for them (besides what you sell), and create opportunities to educate, inform and connect.
What is the best way to reach prospects? Here’s the big differentiator between what I sell and what others are pushing. The answer is: everyone we’re trying to reach wants to know who the best solution is for their project. It’s my job to craft a “message” that will reach them.
That’s the big difference. My role is to drive customer acquisition and retention with your website. I don’t care what technologies we use so long as we reach the buyer and earn you a customer.
First Steps
Email me (darren@darrenslaughter.com) and start by telling me about you and the company. I’ll do a quick poke around and reply back to you. If it makes sense, we’ll set up a call. If that’s good, I will send a proposal and we’ll be on our way. Sound good? Great!
Keep in mind, I don’t do it all myself, I have a team of skilled craftsmen/women who write code, design layouts and write content that convert readers into clients.
Bob, Site Design-Bob has been a Web Programmer/Designer since 1996. Bob specializes in innovative web designs that work! When your website isn’t doing it’s job, Bob is who we talk to. From concept to development to implementation, Bob works hard to improve your existing website to pull in more clients or customers.
Michele, Head Writer Michele is a professional wordsmith. When the words aren’t working, Michele gets involved to make sure people know you, like you and want to do business with you.
Fay, Graphic Design- What started out as a hobby for Fay in 2005 has turned into a full-blown obsession! I find ideas and inspiration from all over the web and offline too! With a background in banner, header and social media backgrounds, YouTube channel art, business card, offline advertising and flyers, Fay is a fantastic part of the team who can help make your digital image pop!
Sam, Marketing Manager- I love marketing. I went to school for marketing and have worked at some of the best small companies in the country. Then the Internet hit and I traded in my pen for a keyboard to help tell the story of small companies like yours.
Rajiv, Logo Design – Specializes in print and logo design, Rajiv believes in customer satisfaction and pays attention to detail. His flair for creative and compelling designs can turn your boring old logo or marketing materials into a shiny new brand!