Take your best salesperson (it may even be you) and fire them today. That’s right, fire them. The reason I’m saying fire your best salesperson is simple.
Prospects are never going to get over the fact that you are paying them to speak well of your company.
They may know them, like them and even trust them, to a degree, but nothing is going to be more trustworthy to new prospects than old clients or customers.
Testimonials are great, reviews are fantastic, but to have a recommendation from a past client or customer to a trusted friend or family member is going to do a better job of selling then your best salesperson could no matter they offered.