We specialize in social media management, responsive website design and content marketing for contractors. We do this through a level of engagement that helps you grow and build your online community over time without selling to them. You see, we believe that people want to buy from the experts in their vertical, not salespeople. That key principle has its roots in the very foundation of our own agency.
First of all, social media isn’t a “campaign” or an event. It has to become a part of the framework or the fiber of your company. Only then can we assist in making you THE expert in your field. We do this over time by talking to your prospects, not trying to sell to them every day. By being considered the “expert”, you will be close faster (and easier) and maintain margins because people who perceive you as the expert expect to pay more.
This approach also reduces advertising spend as prospects will now seek YOU out over your competition because we help you build trust in your community, and people want to buy from people they feel they can trust.
While you build the world, we’ll build your community!
We deploy the same strategy for you, the busy contractor, that we ourselves use every day in our own agency. It all started probably much like your business, out of a spare room in Darren’s house in 2005. Now we have five people busy everyday building and engaging with communities, developing content and creating fantastic websites.
How we’re different…
Most importantly, we only work with home improvement companies like you. We have 20+ years experience in marketing contractors like you and 10 years developing digital strategies such as website design, content creation, and social media management. And that’s exactly what we will do for you! We strongly believe that the final objective is to increase sales through lead development new client or customer acquisition, we just think there is a better way of going about it.
Our strategy is rooted in our own history!
Our entire social strategy ties back to one core function, building your network by positioning you and your company in such a way that you become the defacto “expert” in your field and market. Our strategy is our history, so we know it works.
In reality, what’s that mean?
It means we don’t promise 10,000 followers or 5,000 likes in a month. Instead, we build your social media community from the ground up, one brick at a time. This helps you build brand awareness you can’t buy with traditional marketing. We use a simple formula that’s proven over and over again to help you sell. What is it? It’s three things really; Know, Like & Trust.
- Know: You can’t sell to someone if they don’t know you. We get your community to know you.
- Like: Next is to get them to like you, we achieve this with the content we curate.
- Trust: Finally, we build trust. Trust converts readers, followers and friends into clients or customers.
The effort is the reward
The more we can develop a community around you that knows you, likes you and trusts you, the easier it is going to be for you to sell into that community. This approach will generate natural traffic to your website which brings you a more qualified lead and a more satisfying selling experience for you and your team. So let’s get your program off the ground. Call us at 215-740-2713 or contact us by clicking the “get in touch” button below.